Did the Father’s Day holiday sneak up on you? Sandwiched between Mother’s Day, graduations and Fourth of July, Father’s Day can be overshadowed by other special days that are also recognized in the retail world. If this has happened to you this year and your mall needs some ideas to help celebrate the big day for dads never fear! Here are a few tried and true quick events you can plan quickly (and affordably!) to engage your customers and help dads in your community feel special:

Last Minute Idea Guide:

Ford City Mall (Twitter: @Ford_City_Mall) in Chicago has a list of last minute gifts posted on Twitter that kids can get dad to help him feel special! This could easily translate into a shopping list handed out at the entrance of the mall! Get your retail tenants involved by helping you develop that list by adding their own specials and promotions!

Retail Tenant Promos Solve Shopper Problems!

Hit the web like The Mall at Sierra Vista in Arizona (Facebook: TheMallAtSierraVista) and partner with retailers to promote their products online! The Mall at Sierra Vista has mentioned tenants like The Sunglass Hut and Dillard’s in gift ideas. So many customers shop the web first before heading to the brick and mortar stores – it’s good to let them know that your mall has plenty of options for that last minute Father’s Day gift!

Find Free Resources For Your Customers

Colonie Center in New York (Twitter: @ColonieCenterNY)  simply retweeted Hallmark’s free, printable Father’s Day coloring pages today. It seems so simple (and it is!) but they are effective because they are finding ways to help their customers celebrate the holiday (and keeping pint-sized shoppers amused). You could easily take this a step further by setting up a coloring station with pre-printed father’s day options in your mall common area for kids to color.

What other last minute event ideas do you have for Father’s Day? Let us know in the comments section of this blog post and your mall could be featured in an upcoming post!

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